Heineken® 'Live Your Music' 2016 - Hosted by OBSCR Cup


On Sunday, 19th June 2016, we teamed up with Heineken® Live Your Music in hosting the OBSCR Cup at Makespace, Quill City Mall, the first in a series of events that sees both hosts and guests taking more ownership of the events and shaping the music experience. 

The set up of the football court, building from scratch. It was insane.

Heineken® Music’s latest creative platform under the motto Live Your Music reflects a universal perspective of music tastes and how music weaves around our daily lifestyle. It is a global effort that utilise the passion for experiencing music as its basis, Live Your Music strives to uncover the true passion of music in our daily lives.
OBSCR Cup is a platform comprising of local creative industry coming together to cultivate the culture and lifestyle of underground football. We are proud to have our friends from Pestle & Mortar, Goldsounds, and MASSES to be part of the first instalment.
Along with the support from Heineken®, we remixed the conventional concept of music event by elevating the scene through food, fashion, retail space, creative lifestyle and art installation. The event won't be complete without the serving to delicious food provided by the soul chef, Sufiz. Adding up to the vision, we had two local artist to present their artwork at the event, namely Leonard Leao (@loookis)  and Kickatomic Creative’s Jaemy Choong (@jaemyc) who expressed their artistic minds through lightboxes.
In the end, it was OBSCR who reign victorious in the finals against Goldsounds. The games were intense and heart-pumping having involved in a few tackles, shoving and shirt pulling but it's all in the passion of football. It's all healthy competition and the main objective is to unite creatives and create a better bond in the industry.
We are working on OBSCR Cup Season 1 tournament in 2017. There will be more teams participating, and more aspect to the culture of creative movement. So, keep your eyes peeled to the updates on our social media. Once again, we would like to thank Heineken® Malaysia, the teams who are involved and the supporters who came down to be part of our journey. See ya'll soon!
Peace & Love,
OBSCR