The partnership between retail giant CROSSOVER started in January 2016, when they accepted us with open arms into the family. They are our first official stockist in Kuala Lumpur and since then we have expanded to their second store in Sunway Pyramid.
This collaboration was in talks for awhile. We got the idea rolling early 2017 and finally got into works. We had the same vision and idea that we wanted to communicate with everyone. The vision is very raw and the visual language is very transparent. "Adore" simply means to love and respect (something/someone) very much.
The inspiration came from a painting that i (bryan) created which resembled the clouds in the sky. The word “ADORE” fits perfectly in this situation. Whenever you admire the beautiful skies at dawn, or sunset you Adore as if it was a painting or an art work. The clouds are a natural form of element on this earth for everyone to see through the sense of sight. Art is a form of expression through our 5 senses-- sight, hearing, taste, smell and touch. The connection between reality and expressionism in the form of art should be adorned. We want to encourage the society to understand the artistic cultural aesthetics by raising questions and curiosity behind visual images.
Art was a gem during the renaissance movement leading up towards the modern era. Some of the artist such as Salvador Dali, Vincent Van Gogh and Pablo Picasso influenced our thought-process. Fast forward to the present society of modern digital art, we don’t appreciate art the way our past-culture did and we don’t engage in art the same way as it used to be. This is why abstract art was the theme of this collaboration as a reminder of traditional painting method and Polaroid frame as a symbol of modern digital production.
The "Adore" collection, it's more than just a collaboration, it's a celebration of great friendship for the last 2 years. It's the love and support between retail and brand.
Available now in Crossover, Mid Valley & Sunway Pyramid and on their online platform.